Episode 109: Don Spetner, Weber Shandwick

Don Spetner, senior corporate advisor at Weber Shandwick, talks about the evolution of the Chief Communications Officer role. Where the core of public relations was once media relations, now the internet has allowed everyone to have their own “bullhorn”. Gary, Mike and Don break down two of the most controversial PR flops such as the BP oil spill live cam, as well as the newest Bud Light Campaign. Additionally, Don Spetner warns professional communicators to stop “showing their superman logo” and handling everything themselves. Tune in for more.